Krug Family

Lifetime Achievements 1997


Krug was founded in 1843 by Johann-Joseph Krug, a German immigrant from Mainz on the Rhine who learned his trade at Champagne Jacquesson for nine years before setting up his own Champagne House at Reims.

Krug was a passionate man who took traditional Champagne blending beyond the bounds of what was customary in the Nineteenth Century. Whilst other Champagne Houses already existed none could match what Joseph offered his clients: a distinct, surprising and contrasting experience, devoted to pleasure, from the simplest to the most sophisticated, the very first luxury Champagne.

In 1848, with his son still being too young to take over the Champagne House, Joseph Krug began documenting the founding principles of the House for posterity in a deep cherry-red notebook.

Johann-Joseph Krug led the company until 1866, before being succeeded by his son, Paul I who continued the family business, who was succeeded by his own son, Joseph Krug II in 1910. Joseph’s nephew, Jean Seydoux, took the reins in 1924 and together with Paul Krug II they are generally credited with laying the foundations of the modern-day Krug House.

In 1962, Henri Krug took over the house, and he is still largely responsible for the winemaking decisions here, along with Eric Lebel, who is still an integral part of the business today. In 1971, Rémi and Henri Krug seized an opportunity and on the strength of just a telephone call purchased 6 hectares of vines, divided into several small plots located around the village of Mesnil-sur-Oger.

Krug remained in the family’s hands for several generations, with continual father-to-son handovers until 1999 when it was bought by the global luxury brands conglomerate Louis Vuitton Moët Hennessy (LVMH). Like most of the companies in the group, Krug retains a degree of autonomy and the house is still headed by Krug family member Olivier Krug, the sixth generation of Krug, who is insistent upon maintaining the house’s reputation and consistent style.

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